Happy Ads and a Digitally Outstanding New Year | 5 digital trends for 2017
With the new just beginning, we cross a line on 2016 and take away what was best of it. 2017 brings a fresh start and a whole deal of opportunities for us marketers, advertisers and the digital savvy.
In 2016 we’ve seen how mobile has revolutionized the way we interact with each other and with brands and how social media advertising skyrocketed; So, for this article we have curated 5 of the coolest trends and predictions in digital marketing for the new year to come.
- Influencer marketing
For the first time ever, in 2017 digital will surpass TV. So this is a good time to repurpose those resources and aim on influencer marketing as an important part of the marketing mix. This concept isn’t new, but this year we will see it mature. As 92% of people trust recommendations from individuals (even if they don’t know them) over brands, opinion makers establish credibility through each social media post or advertisement, making them a reliable resource to pass on ideas to a very well targeted segment of consumers.
- Mobile video content
If you have recently looked at your Facebook feed, chances are that 90% of it was video. Research shows that 68% of shoppers expect a consistent set of visual content across desktop and mobile devices, 50% of advertisers are shifting budgets from TV to digital video and 100 million hours of video per day are watched on Facebook.
- Interactive Content
There are two types of content : content you can read and content you can interact with. The latter one is more popular, since it educates, entertains and engages audiences. For 2017, think of ways to get the readers to participate actively instead of consume passively. Some ways you can do this are quizzes, contests, polls, and surverys. More content marketing trends for next year, here.
- Native Advertising Will Explode
Yes, native advertising is one of the oldest trends. It’s been used for years by brands looking for an alternative to the in-your-face advertising. This year, native advertising becomes sneakier (yet effective) to get consumer attention. We might also see more improved forms of native advertising from huge publishers or brands who are looking for alternative ways to sell.
- Social commerce
As a result of the rise of social media platforms and social messaging, companies are going to look to how it can be financially beneficial for them. According to research by Statista, 93 percent of millennials are spending their time on social networks, so it makes sense that businesses would want to capitalise on this trend.
While social media platforms have already gained the trust of users, it still remains to be seen whether people will be willing to go one step further and make purchases.
Twitter has already tested a ‘buy’ button. There are now over one million businesses on Pinterest, with almost 75% of users having bought something they saw on the platform. With the increasing popularity of mobile browsing, it can be expected that social commerce will continue to increase throughout 2017. Source.
See you in 2017 for more awesome, successful projects. Have a happy and prosperous New Year!