Weekly digital bites, episode 19: news, trends & wisdom

November 15, 2016

The bots are taking over. But not really. Despite all the development of bots and the automation of most of our industry’s tactics, the human touch is still essential. So don’t freak out just yet.

TRENDS AND EVENTS

In a recent article, I was telling you about how mobile has outshined all media. Not surprisingly, Google announced some big changes : it is now experimenting a new “mobile-first” version of its search index. That means, mobile content will soon be prior in search results.

And with 2016 running to the finish line, we can draw some conclusions. This year, our audiences became increasingly challenging. We faced impressive changes in technology, content creation and culture. Here are 5 main trends that influenced branding this year and are very likely to go into 2017 as well.

DESIGN AND DEV

There are 2 types of typography : expensive and functional. While the first is used as a strong visual element, the second is meant to be easily read. Vietnam-based designer Leo Dinh put together an animated manual to explain 10 of the golden rules of typography.

While some rules are universal, some are ever changing – like the rules of email marketing. Here are the top 10 best resources to help craft, design and send the best emails.

And as you are hurrying to push the send button to your e-mails, consider that buttons are a common element of interaction design. They may seem like a simple UI element, but they are still one of the most important. Check out this guide and learn what you need to know in order to create effective controls that improve usability.

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SOCIAL MEDIA

After more than 34.000 Facebook Messenger bots were launched on the market, Facebook is rolling out an analytics tool to help detail how people are interacting with them. This tool will hopefully improve people’s experience with this bots.

Ever wondered what makes people unfollow your brand’s page? New study reveals what annoys and turns off customers in social media. Consider that maybe.. just maybe, the use of slang and humor are not your best strategies.

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CONTENT MARKETING

Guess what? You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people, says Halpern. Repurposing content helps you reach new audiences, reinforce your message and improve organic visibility. More on this topic and examples of how this was done successfully, here.

B2B content is tricky. Read the latest article by the Content marketing Institute to understand why B2B content writers need to consider going beyond the corporate template more often. Spoiler: your audience needs to understand that you are a person, not a bot.

That’s it for this week. Have a great one!

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