Weekly digital bites, episode 20: news, trends & wisdom

November 28, 2016

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change, said Charles Darwin. And THAT is pretty much what it takes to stay at the top of the digital food chain. Stay in touch with the latest trends, updates and don’t be scared to make a change.

TRENDS AND EVENTS

And what are some important questions digital leaders need to ask? This article from HBR shines a light on how CEOs can protect their economic viability while exploring innovative ideas of greater risk and better manage change.

In the dog-eat-dog world that is digital marketing, we need to constantly adjust strategies, adapt and be flexible to our surroundings. Here are some trends that every marketer should align with in order to keep moving forward in 2017.

DESIGN & DEV

60% of CEOs believe that creativity is one of the most important leadership qualities, but only 1 out of 4 people think they are living up to their full creative potential. What are some simple ways to improve your creativity? Check out this infographic to find out.

The consumer journey – or a how the users go from “need” to “end goal” and how they interact with products – comprises many steps, or touchpoints. Taking a closer look at touchpoints and understanding them is crucial to creating relevant and efficient designs. More, in this tutorial.

Video content is on the rise and it’s taking a fundamental role in marketing and social media. But video is not only about creating a video and post production. It is about storytelling, figuring out topics and creating strategies around this type of content. So should companies start having a Video Chief Officer?

SOCIAL MEDIA

Regardless of the fact that social media is a constant fight for consumer attention, it can also be a tool to make the world a little better.

For instance, Facebook just announced more tools that are trying to make the world a safer place. Some of them are : “Community Help”, a new feature that lets you ask or offer help including shelter, food or supplies after a disaster, “Safety check” lets your family and friends know you are okay during a crisis and “Fundraisers”, which helps people raise money for nonprofits and add a donate button to live videos and posts.

Last week, Instagram introduced live videos. Despite the feature being similar to other social platforms, Instagram’s live content is better represented as a healthy mix between Facebook Live and Snapchat. The key difference between live video on Instagram Stories and Facebook Live is that live Instagram video disappears once the publisher finishes the broadcast. More on the topic, here.

CONTENT MARKETING

Holiday season  is just around the corner. And as I know you were stressed about finding the perfect gift for your favourite content marketer, here’s a guide by The Content Marketing institute. Browse through this year’s most significant content marketing books and order them just in time for Secret Santa.

Skeptical buyers make it hard even for the best copywriters out there. In this situation, the most important thing to do it to prove the information. Offer numbers, stats, case studies or testimonials. The convincing proof will make your copy more compelling and generate leads and sales.

Have a great week and stay up to date, no matter what!

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